asha's Privacy Policy

asha (ashabet.cam) operates an online betting and casino platform for users in Bangladesh. Ensuring the security of the personal information you provide while using our services is one of our primary responsibilities.

This privacy policy ("Policy") explains what information we collect, how it is used, how long it is retained, and what rights you have. This policy is an integral part of our Terms and Conditions and both documents should be read together.

This policy applies to services provided through asha's website, mobile application and all digital channels. By registering an account on ashabet.cam or by continuing to use the services, you are considered to have accepted the terms of this policy. If you do not agree with any term, you are requested to stop using our services.

asha collects different types of information in different situations. These are listed by category below:

2.1 Registration and Identity Information

Information you provide when opening an account:

• Full name (as on your National ID card or passport)
• Date of birth (for age verification)
• Mobile number and email address
• Residential address
• Username and password (stored in encrypted form)

2.2 Identity Verification Information

To ensure secure services and prevent fraud, we may request relevant documents for identity verification. These may include copies of a National ID card, passport or driving licence.

2.3 Financial Transaction Information

When processing deposits and withdrawals, we collect information related to the payment method used. Transactions on our platform can be made via bKash, Nagad, Rocket and Upay. Relevant account information is recorded when payments are completed through these services.

2.4 Automatically Collected Information

The following information may be collected automatically while you use our site:

• IP address and device information
• Browser type and operating system
• Pages visited and session duration
• Referral source (where you came from before arriving at our site)
• Game play history and betting activity

2.5 Communication Information

When you contact us via live chat or email support, a record of that conversation may be retained. This is necessary to improve service quality and to resolve your issues more quickly in future.

asha uses your information only for specific and legitimate purposes. We do not process your information for any purpose beyond those listed below:

3.1 Account Management and Service Delivery

Your information is used to create and manage your account, process transactions, award bonuses and provide customer support. This processing is essential for the effective operation of asha's services.

3.2 Identity Verification and Security

We actively work to prevent fraud, money laundering and other unlawful activity. To this end, it is necessary to verify user identity and monitor suspicious activity.

3.3 Responsible Gaming

In line with our Responsible Gaming policy, we monitor playing patterns to identify harmful gaming behaviour and provide assistance where needed. This is part of our responsible gaming commitment.

3.4 Technical Improvement and Analysis

Information is used to improve the performance of our website and app, analyse user experience and develop new features.

3.5 Communication and Support

Your contact information is used to notify you of important account-related messages, security alerts and service updates. Marketing communications are sent based on your consent, which you may withdraw at any time.

asha places the highest importance on the security of your information. We apply industry-standard security measures that protect your information from unauthorised access, alteration or deletion.

4.1 Technical Security Measures

• SSL Encryption: All data transmitted on our platform is encrypted using SSL (Secure Socket Layer) technology.
• Password Protection: Your password is never stored in plain text — it is kept in hashed and salted form.
• Firewall and Anti-Malware: Our servers are covered by advanced firewalls and security monitoring systems.
• Regular Security Reviews: Periodic security audits are conducted to identify system vulnerabilities.

4.2 Data Retention Period

We retain your information for as long as your account remains active. After an account is closed, certain information may be kept for a defined period due to legal, accounting or audit requirements.

4.3 Response to a Data Breach

If a data security breach occurs and your personal information is put at risk, we will notify you in a timely manner and take appropriate steps to bring the situation under control.

asha never sells your personal information and never provides it to advertisers. However, information may be shared with third parties in the limited circumstances below:

5.1 Service Provider Partners

We use trusted third-party services for payment processing (such as bKash, Nagad, Rocket, Upay), identity verification and technical support. These partners are supplied only with the information necessary to carry out their responsibilities and are bound to comply with our privacy standards.

5.2 Legal Obligations

If disclosure of information is required by a court order, government directive or applicable law, we are obliged to do so. Even in such cases, we will disclose only the minimum information necessary.

5.3 Fraud and Crime Prevention

If serious fraud or money laundering is suspected, relevant information may be shared with the relevant authorities.

5.4 Business Transfer

In the event of a merger, acquisition or restructuring of asha's business, user information may be transferred. In such circumstances, the new entity will also be bound to follow this privacy policy.

asha's website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help improve the website's functionality and user experience.

6.1 Types of Cookies

• Essential Cookies: These are necessary to maintain login sessions and ensure security. The site will not function properly without these cookies.
• Functionality Cookies: These are used to remember your preferences (such as language or layout).
• Analytical Cookies: These cookies collect information to understand how visitors behave across different pages of the site, which helps us improve our services.
• Marketing Cookies: These may be used to display relevant advertisements.

6.2 Cookie Controls

You can accept or reject cookies through your browser settings. Please note, however, that disabling certain cookies may limit the functionality of the site.

While using asha's platform, you have the following rights over your personal information:

7.1 Right to Access

You have the right to know what information we hold about you. You may request a copy of this information.

7.2 Right to Rectification

If there is any inaccuracy or error in the information we hold about you, you may request that it be corrected. Some information can be updated yourself in account settings; for other cases, please contact our support team.

7.3 Right to Erasure

In certain circumstances you may request that your information be deleted. However, some information may need to be retained due to legal obligations or contractual requirements.

7.4 Right to Object to Processing

You have the right to object to certain uses of your information, including withdrawing consent for marketing communications.

7.5 How to Exercise Your Rights

To exercise any of the above rights, contact our support team via 24/7 live chat or email. We will respond to your request in a timely manner. You may also read our FAQ section for answers to common questions.

asha's services are strictly for persons aged 21 and above. We do not knowingly collect any information from minors or allow them to open accounts.

An age verification process is followed at the time of registration. If it comes to our attention that a minor has opened an account, that account will be closed immediately and the associated information will be deleted.

If you are aware of a minor using an account, please notify our support team immediately.

asha reviews this privacy policy from time to time and updates it as needed. The policy may be revised if the scope of services expands, new technology is introduced or legal requirements change.

If significant changes are made to the policy, we will send a notification to your registered email or mobile number. For minor changes, publishing the updated policy on the site will be considered sufficient.

Continued use of our services after any changes will be considered acceptance of the new policy. We therefore recommend visiting this page regularly.

If you have any questions about this privacy policy, wish to exercise your rights over your information, or have any other concern, please contact us through the following:

• Live Chat: 24 hours a day, 7 days a week — support available in Bengali and English
• Email: [email protected]

To learn more about asha, visit our About Us page. We aim to respond to your request within business days.

ashabet.cam — an online betting and casino platform for users in Bangladesh